Onsi β€” an identity built to embrace the brand idea of β€œThe Missing Link.”

Client

Onsi

Work type

Design System, Branding, Illustration, Animation

As part of the Onsi design team, we worked with agency KOTO and marketing team on the initial brand guidelines. I was helping the implement and extend the guideline to every aspect of Onsi branding. From icon & illustration library to offline event toolkits, from AI-generated photography library to product in-app animations and app store materials. A notable achievement in my tenure was producing the brand launch video, which gained 46,000+ views in its first week, significantly boosting brand visibility and engagement and marking a key milestone in our marketing efforts.

Onsi β€” an identity built to embrace the brand idea of β€œThe Missing Link.”

Client

Onsi

Work type

Design System, Branding, Illustration, Animation

As part of the Onsi design team, we worked with agency KOTO and marketing team on the initial brand guidelines. I was helping the implement and extend the guideline to every aspect of Onsi branding. From icon & illustration library to offline event toolkits, from AI-generated photography library to product in-app animations and app store materials. A notable achievement in my tenure was producing the brand launch video, which gained 46,000+ views in its first week, significantly boosting brand visibility and engagement and marking a key milestone in our marketing efforts.

Onsi β€” an identity built to embrace the brand idea of β€œThe Missing Link.”

Client

Onsi

Work type

Design System, Branding, Illustration, Animation

As part of the Onsi design team, we worked with agency KOTO and marketing team on the initial brand guidelines. I was helping the implement and extend the guideline to every aspect of Onsi branding. From icon & illustration library to offline event toolkits, from AI-generated photography library to product in-app animations and app store materials. A notable achievement in my tenure was producing the brand launch video, which gained 46,000+ views in its first week, significantly boosting brand visibility and engagement and marking a key milestone in our marketing efforts.

Illustration System

Illustration System

Illustration System

Illustration System

Icon system

Icon system

Icon system

Icon system

Related work

Let's work together :)

xmx.luo@gmail.com

Β© 2024

Let's work together :)

xmx.luo@gmail.com

Β© 2024

Let's work together :)

xmx.luo@gmail.com

Β© 2024

Let's work together :)

xmx.luo@gmail.com

Β© 2024